University of Alabama – Family Weekend PopShop
The opportunity
In 2024, the University of Alabama sought to streamline its Family Weekend PopShop, improving the efficiency of the ordering process while maintaining a great selection of branded merchandise for families and attendees. The goal was to simplify operations for the department while ensuring a seamless and enjoyable shopping experience.
The strategy
By analyzing past processes, we developed a more structured and simplified framework for running these pop-up shops. The strategy focused on creating a more efficient catalog, limiting the selection to a few key items, all featuring a consistent logo. This approach made the shopping experience easier for families while also optimizing production and fulfillment.
The solution
The new Family Weekend PopShop was designed to be both effective and scalable. By refining the product selection and maintaining consistency in branding, the shop provided a smooth and convenient ordering process. With a clear and structured approach, it eliminated unnecessary complexities while ensuring a strong brand presence for Family Weekend.
The outcome
By implementing a structured and efficient model, the Family Weekend PopShop delivered a successful outcome for the university, providing an improved shopping experience while reinforcing brand visibility. The results from this initiative helped inform future strategies for running seamless and impactful university events.
