Transwestern New Hire Kits
The opportunity
Transwestern’s Talent Solutions lead approached Club Colors seeking a way to elevate their new hire onboarding experience. Their goal was to create a memorable first impression that embodied Transwestern’s brand and welcomed new team members across all locations. They needed a customized kit program that could be delivered seamlessly to each new hire throughout the year.
The strategy
To address Transwestern’s need for a streamlined and impactful new hire experience, the Club Colors team focused on:
- Rapid response and collaboration to align quickly on needs and timelines.
- Sharing quality product samples and design concepts to help Transwestern confidently select items that fit their brand.
- Creating an integrated, custom kit design — from the packaging to the messaging — that reinforced Transwestern’s culture and made each new hire feel welcomed.
This approach ensured the program would be scalable, on-brand, and engaging, transforming a typical onboarding step into a meaningful first impression.
The solution
Club Colors produced 400 fully custom new hire kits, each including:
- A custom-branded kit box with messaging printed on three sides.
- Practical, premium branded items such as tumblers, pens, and notebooks.
- Custom welcome notes supplied by Transwestern to add a personal touch.
To ensure smooth delivery, the kits were stored in-house at Club Colors and drop-shipped weekly to new hires as they joined the company. This provided a reliable, consistent, and scalable fulfillment process.
The outcome
The program has been a standout success for Transwestern:
- Kits have been shipped weekly since May, keeping up with onboarding needs.
- C-Suite executives praised the initiative after receiving their own kits as gifts.
- New hires shared their excitement on LinkedIn, showcasing the program’s positive impact and extending Transwestern’s brand presence.
By transforming a standard onboarding step into a meaningful brand experience, the kits helped Transwestern reinforce company culture, boost new hire engagement, and amplify brand visibility.
