Drexel University College of Medicine – Healthwear BrandShop
The opportunity
Drexel University College of Medicine sought to provide students, staff, and alumni with a simple, centralized way to access modern scrubs, lab coats, and branded lifestyle merchandise. Previously, the shopping experience was fragmented and inefficient. The goal was to create a turnkey e-commerce solution that not only streamlined ordering but also strengthened the college’s brand identity.
The strategy
Club Colors viewed the project as more than just building an online store— it was an opportunity to elevate the full shopping and brand experience.
- Designed a fully branded, user-friendly storefront that reflected Drexel’s College of Medicine identity.
- Focused on providing consistent, on-brand access to modern uniforms for students while also offering lifestyle items for staff and alumni.
- Prioritized a seamless, reliable ordering experience to meet the needs of busy healthcare students and professionals.
This strategy turned a logistical challenge into a branded, streamlined experience for Drexel’s entire medical community.
The solution
Club Colors delivered an end-to-end Healthwear BrandShop, tailored specifically for Drexel’s audience.
- Provided modern uniforms (scrubs and lab coats) in a way that made it easy for students to prepare for classroom and clinical success.
- Enhanced the storefront with leading retail lifestyle brands and accessories to support work, office, and casual needs.
- Leveraged proprietary e-commerce technology to eliminate friction in the ordering process and ensure a personalized, on-brand experience every time.
By integrating these elements into a single platform, the Healthwear BrandShop gave Drexel a modern, scalable solution for all branded medical apparel and merchandise needs.
The outcome
The Healthwear BrandShop has transformed Drexel’s approach to branded merchandise:
- Established a centralized, trusted hub for students, faculty, and alumni to access licensed gear.
- Replaced a disorganized, time-consuming shopping process with a seamless, efficient, and on-brand solution.
- Delivered the right products at the right time, improving operational efficiency and enhancing Drexel’s overall brand engagement.
This initiative successfully bridged convenience and brand consistency, becoming a cornerstone resource for Drexel’s medical community.
