Digital Marketing Coordinator

We are seeking a proactive and results-driven Digital Marketing Coordinator to manage the design and execution of email marketing and e-commerce campaigns. This role focuses on driving special promotions, with a goal of increasing web sales by 10%, and supporting the sales team by providing tools and materials to boost their effectiveness and close more deals.
Marketing

Join our dynamic team and make a difference

Job Summary:

We are seeking a proactive and results-driven Digital Marketing Coordinator to manage the design and execution of email marketing and e-commerce campaigns. This role focuses on driving special promotions, with a goal of increasing web sales by 10%, and supporting the sales team by providing tools and materials to boost their effectiveness and close more deals.

Key Responsibilities:

Email Marketing:

·      Design, manage, and execute email marketingcampaigns to nurture leads, increase engagement, and boost sales.

·      Optimize campaigns for performance, includingsegmentation, personalization, and A/B testing.

·      Drive measurable results by generating anaverage of 30 qualified inbound leads per week through effective emailstrategies.

 

E-Commerce Marketing:

·      Oversee the design and execution of marketingstrategies for over 100 Shopify shops.

·      Develop and implement promotions, discounts, andspecial offers to drive sales, aiming for a 10% increase in web sales.

 

Sales Enablement:

·      Collaborate with the sales team to identifytheir needs and create sales enablement materials, including presentations,flyers, and digital assets.

·      Provide training and resources to help the salesteam effectively utilize marketing campaigns, tools, and insights to close moredeals.

·      Ensure that marketing strategies align withsales objectives and actively support their goals.

 

Campaign Development:

·      Create and manage digital marketing campaigns, including social media, SEO, and PPC, to support e-commerce and lead generation efforts.

·      Collaborate with internal teams to design promotional materials such as banners, flyers, and email graphics.

 

Analytics and Reporting:

·      Track and analyze marketing performance metrics to identify opportunities for improvement and drive data-driven decisions.

·      Provide regular reports on campaign performanceand e-commerce metrics to guide strategy and measure success.

 

Creative and Merchandising:

·      Stay current with merchandise trends to developfuture product offerings and ensure an engaging customer experience.

·      Assist in product selection, pricing, and visualpresentation across e-commerce platforms.

 

Collaboration:

·      Partner with corporate and collegiate sales teams to align digital marketing initiatives with client needs and business goals.

 

Qualifications:

·      Bachelor’s degree in Marketing, Graphic Design, or a related field.

·      Proven experience in designing and executing email and e-commerce marketing campaigns.

·      Proficiency in tools such as Active Campaign, Shopify, Google Analytics, and Adobe Creative Suite.

·      Strong analytical skills with a focus ondata-driven decision-making.

·      Excellent written and verbal communicationskills.

·      Highly organized, detail-oriented, and able tomanage multiple projects simultaneously.

 

Preferred Skills:

·      Experience in the promotional branding industryor with collegiate and corporate branding.

·      Knowledge of AI tools and advanced automation indigital marketing.

 

What We Offer:

·      A collaborative, creative work environment.

·      Competitive salary and benefits.

·      Opportunities for professional growth anddevelopment.

Join the team

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